Part 01 Platform Login Entry

1. Platform Login URL

   • Global Entry：https://ads.vivo.com (opens new window)
   • India Entry：https://ads-in.vivo.com (opens new window)

2. Account Registration（offer to Vivo team）

   • Email Address：
   • Initial Password:
   • User Name:

Part 02 Ads PlatformOverview

1. Campaign Page
2. Ad Set Page
3. Ad Page

Part 03 Ad construction process

Ad campaign

1. Promotion Goal：App Install
2. Get more users to install your app

Ad set

1. Promotion Object：your promotion App Enter the package name (If the icon is not displayed as expected, the package name is wrong or has not been uploaded on vivo developer console https://developer.vivo.com/ (opens new window) )

2. Placement：ads of your app will be exposed on selected ad slot. You can choose all places or select some of them.

3. Ad type：icon

4. arget country/region：The store users who are in selected country/region will see the ads of your app.

5. Budget & Bidding（Suggested daily budget: no less than $50 for each country）

   • Budget：you can choose unlimited budget or limited-duration budget.（If you adjust the budget value/budget period, it will be effective in the next day.）
   • Schedule：set campaign start and end times.（Not exceed 60 days）
   • Bid type：CPI, cost per install
   • Bid：your price（Suggested bid: not lower than the minimum bid of the case price）

Ad

1. CREATIVES: The Ads will be displayed in each ad slot in the form of an icon，and the icon will vary according to the country of delivery.
2. Tracking：choose your attribution partner and enter the Tracking-link.

Q&A

1. cold start phase：When the ad campaign is started, it will enter the cold start stage, which is expected to be 1-3 days. During this period, the install would gradually grow.
2. About settlement: If the data discrepancy between vivo Ad platform and the third-party attribution platform is less than or equal 10About settlement: If the data discrepancy between vivo Ad platform and the third-party attribution platform is less than or equal 5%, the data on the vivo side shall prevail.
   • The price shall be subject to the platform standard, and the platform will calculate the consumption based on the unit price at the time of bidding.
   • The data on the vivo side shall prevail.
3. The price shall be subject to the platform standard, and the platform will calculate the consumption based on the unit price at the time of bidding.